Daily,Billions of people use Googleyou'll find a wealth of information: a local coffee shop, home repair tips, fashion trends, celebrity news, and much more.
We've talked about this in previous blogs.how google worksand as one of the most popular search engine products,Google My Business can help you become more visiblefor people looking for your products or services. In this blog, we'll take a closer look at the benefits of using Google My Business.
The search engine has easily maintained its top spot as the most popular search engine in the world,with more than 75% of the search market share, and it's only increasing. In fact, Google receives around 5.6 billion searches a day, and a large percentage of those searches have local intent. This means that many of the searches are made by people looking for places near you.
You might be familiar with this scene: It's almost lunchtime and you want to see a list of nearby restaurants to eat. what you usually do Isn't the easiest (and most practical) option to pick up the phone and type the words "restaurants near me" into Google?
The closest gym, the most affordable dry cleaner, the closest store to buy Japanese miso — people rely on Google for everything. That's why it's important for businesses to optimize their pages for Google Search. The more "discoverable" your business is, the better the chances of driving potential customers to you.
Fortunately, this isn't a feature limited to large companies. Thanks to Google My Business, even new businesses can create their online profile so people can easily find them.
Wasn't Google My Business?
For a quick recap for those unfamiliar with the service, Google My Business (or GMB) is a free internet-based service designed to promote local businesses online. It's a tool that allows business owners to manage how they appear online on Google and make their business stand out.
Now, why do you need to use Google My Business?
Since a large percentage of the population uses Google, this means that a large audience can see and access your profile. The more visible you are, or the more often your business appears in search results, the better your chances of drawing people's attention to you. It is an innovative and more practical alternative to traditional displays.
Thanks to today's technology, it's now faster and easier to promote your product or service. According to Search Engine Watch, 50% ofPeople using mobile phones for local searchvisit a shop at the end. Considering almost everyone uses a smartphone these days, can you imagine the sales potential you can generate with just organic search and Google My Business?
Properly creating, verifying, and optimizing your Google My Business account is an invaluable opportunity, so you should make the most of this feature.
What else can GMB offer you? Here are some of the other benefits of Google My Business.
1. GMB allows you to appear on Google Maps and Google local package listings
Notice the highly visible map and list of business names that appear at the top of every Google search? It's called Google Local Pack, and there are two reasons why you should pay attention.
2.it is very visible
That oneGoogle Local-Paketit occupies a large space on the first page of Google search results and is the first thing every Google user sees after entering their search query.
Allows users to quickly see the information they need
Google Local Pack is a search engine results page (SERP) that shows you the locations related to your search. It also contains a set of other relevant information that potential customers may want to access: where it is located on the map, the company's contact number in case potential customers have further questions or want to make a quick reservation, opening hours and even star rating of the Furniture. It's a useful resource for businesses and customers alike.
CorrespondingMoz, GMB is the most important determinant of Google rankings for local packages. So if you're looking to connect with your target audience - in this case, people in your service area - it can be helpful to check, update and improve your information online through Google My Business.
3. GMB allows people to leave reviews about your business
The power of customer reviews should never be underestimated, especially when it comes to search rankings. Another Moz study shows that online reviews likely account for 10%how search engines evaluate results.
So, if you want your business to be visible in search results, using GMB is a must to make it easier for your customers to leave positive feedback about your business. Here are more reasons why you need people to leave comments.
Reviews improve local search engine optimization
Many rely on reviews when making purchasing decisions. actually as much as93% of customers are influenced by online reviews🇧🇷 In other words, almostalltheir.
This is because these small blocks of text are testimonials from real consumers who were not paid by the company to publicize their product or service. It makes people feel more credible and therefore many believe what they say.
More and more people are reading customer reviews before choosing a local business. Since people love to read reviews, search engines use them to rank search results. Regular walks are recommendedlocal seo analysisto gain semantic insights from your customer reviews, how customers find you in search, conduct GMB audits, and monitor local reputation management.
Reviews increase sales
Positive reviews are important. They not only improve your search engine ranking but also serve as free and reliable advertisements for your products or services. For example, customers are more confident trying a product with a lot of positive reviews than one with a lot of reviews.
People trust online reviews as much as they trust personal recommendations. The more positive customer reviews you get, the better your chances of generating leads and increasing sales. Research confirms: there is apositive correlation between reviews and sales.
Getting positive reviews is important, but remember that even the best companies get negative reviews. If this happens to you, please handle it professionally. Don't take this criticism personally. Instead, use them to improve your product or service. Negative reviews, when used correctly, can provide useful information that will help you drive your business forward.
Reviews show what customers think of your business
Reviews provide business owners with insights into how customers view their brand. They allow you to see how consumers are adopting your products or services, what strategies you are adopting, what needs to change or areas that need improvement.
Good or bad, reviews can help you understand what your customers are thinking. View them logically and take them into account.
4. GMB provides insights that provide useful information
GMB is a value driver for your Google ranking. It not only promotes your product or service but also helps you understand the market. Google continues to prove that it leads the show.
How is this possible?
Google My Business has powerful features that provide insight into key areas that will help you with strategy and decision making. This tool gives you access to statistics and information that will help you determine where your audience is coming from.
GMB can show you how many views your business profile, photos and posts are getting. This is especially important for checking how effective your campaigns are, whether they're performing well and getting the attention you want, or whether they're not doing anything for your business.
GMB provides a report to help you learn and understand how consumers find your business. It shows you how people are searching, specifically what keywords they are typing in to find your listing.
Knowing which keywords are relevant to your online presence can help you significantly drive traffic. For example, you canmaster relevant long-tail keywordsto seriously increase clicks to your web pages. The GMB can provide this information.
GMB can show you how your audience is interacting with your posts. You can see which posts they share and what types of comments they leave. This will give you an idea of what types of materials work well for your business.
GMB has a section where you can find a summary of the profile of the people who follow you. You can check age ranges, gender and even countries of origin. All this is useful when creating a campaign.
Clicks on website links
Did you know that Google My Business can also show the number of clicks on your website link?
Quantifying the information and knowing these statistics can help you form solid strategies. If you want to improve audience engagement, website traffic, and business revenue, you need to take the time to study the numbers.
5. It's free and easy to use
No matter how useful a product is, its potential will not be maximized if it is too expensive, impractical and difficult to use. Fortunately, this is not the case with Google My Business.
This efficient tool is free and easy to use, even any business can use it to promote their business or service. Creating and verifying your profile can be done in a few hours. In fact, there are tools that can instantly check this. Once this is done, you can go to the first page of Google.
Additionally, Google tools help you analyze performance to find ways to improve your business ranking.
Google My Business makes it easy for local businesses to promote their products and services online, increasing their visibility and improving their chances of appearing in search results. They can help potential customers find and connect with you quickly. It's a free tool that will help you improve your online presence, connect with your customers and increase your business sales.
If you are looking for a dealsocial media managementTool that allows you to publish on Google My Business,Eclincherhelps you manage your online presence faster and more efficiently. give a14 days free trialor a personal free demo today!
Is Google My Business worth it?
Yes, Google My Business can be very beneficial for companies that want itIncrease your visibility and reach more customers🇧🇷 It's a great platform for companies to showcase their products and services and for customers to learn more about them. Furthermore, it can help businesses improve their local SEO rankings, which can lead to more customers finding them online.
What is the main use of Google My Business?
Google My Business is primarily used to help businessesIncrease your online presenceand get in touch with customers. It gives businesses a profile page with company information, as well as tools to manage customer reviews, insights, and messages. It also gives businesses access to promotions and marketing tools to reach more customers.
Are there any downsides to Google My Business?
Google My Business is not perfect.The biggest downside is the limited customization options.🇧🇷 Google My Business is limited in terms of customizing your profile page and business presence on the platform. This can be a significant limitation for companies looking to create a unique and prominent presence on the platform.
Is Google My Business free?
Yes, Google My Business isfreiuse.
How to get customers to Google my business?
My favorite strategy for attracting customers to Google My Business isOptimize content and collect customer feedback🇧🇷 Optimize your content with keywords that are relevant to your business and services. Ask customers for reviews! Customer reviews are an important factor in how Google ranks businesses in local search results.
the end result
By now you know that there are many benefits to using Google My Business. You can boost to appear higher in search engine rankings, improve local presence to strengthen your local market presence, and even improve branding to build a strong brand. If you're serious about making money and growing your business, setting up and optimizing your Google My Business is a MUST!
- Jenn Guidry
What are 3 benefits of listing a Business Profile online? ›
- Amplify Your Online Presence. ...
- Improve Your Local Visibility. ...
- Get Discovered More. ...
- Use Word of Mouth. ...
- Strengthen Your Business Reputation. ...
- Increase Brand Awareness. ...
- Boost Your SEO. ...
- Show Up on Google.
Google now refers to this service as Google Business Profile. Optimizing your Google My Business page takes time and effort, and keeping it updated takes even more. Is all the effort worth it? Regardless of whether you are a local, regional, national or international company, the simple answer is YES.How do I attract customers to Google My Business? ›
- Create a Google My Business Listing. ...
- Write Useful Content. ...
- Optimize Your Website Pages. ...
- Use Google Suggest. ...
- Create Your Google Maps Listing. ...
- Tell Customers What They Want to Know. ...
- Make Your Description Customer-Oriented. ...
- Attract Customers with Photos.
By now you know that there are many benefits to using Google My Business. You can increase to appear higher in search engine rankings, improve Local Presenceto help increase their presence in the local market, and even enhance Branding to create a strong brand.What are the benefits of a Google Business Profile? ›
- Edit your listing and speak for yourself. ...
- Practical and easy to manage. ...
- Premium options, all for free. ...
- Signing up for a Business Profile is simple. ...
- Understand and expand your presence.